A simple, yet effective way to build positive mind share with your customers would be — provided you run a restaurant or retail store (you can certainly adapt this idea to other types of businesses as well) would be to offer a discount or free gift / item in return for your customer agreeing to check-in or post a Facebook message or tweet mentioning they are at your particular business.
It is worth keeping in mind that whatever you offer, you need to make sure your numbers work out OK — meaning you don’t want your discount / or gift to have an adverse effect on your bottom line.… Read the rest of the article